Boardroom Consulting

Board Advisory
Corporate Governance
Director Nominations
Board Reviews

CEO/CxO Search and Succession

Prioritization of Needs
Selection of Support
Guidance of Search Process
Candidate Review

Leadership Guidance

Development and Alignment
Career Guidance
NextGen Coaching

Fully Independent Advisory

In the GCC Region

Johan Brand Leadership Advisory (‘JBLA’) is privately owned. It is uniquely positioned to support distinct demand for independent guidance on decisions about (board) leadership and on the development and alignment of high-level executives in organizations.

Many organizations in the GCC Region encounter the necessity to enhance their leadership capabilities and alignment at Board and Executive level.  This is all the more imminent as they are dealing with the challenges and opportunities of the Region’s need to expand its economy beyond oil and as many family-owned businesses need to plan for and engage in NextGen succession.

Decisions on leadership often involve people matters, which are complex to deeply understand. However, at the same time, decisions involving people matters are among the most impactful to enhance sustainable success and value-creation of an organization

Advising on the input and processes for these decisions on and by leadership, as well as the development and alignment of top executives, requires high levels of confidentiality and trust. Therefore, at times, a fully independent boutique advisory firm would be the preferred option.

Established at the end of 2016, JBLA works as a fully independent, high-end leadership advisory for clients in the GCC-Region. The firm works with selected, highly qualified professionals who enhance JBLA’s value proposition wherever important for its clients.

JBLA has been specifically founded to add value to the Region’s further development through enhancing leadership and corporate governance

The Founder: Johan Brand



Johan Brand is a well-experienced leadership advisor in the Middle East. His Board and Executive advisory competence, combined with his top-level business expertise, is greatly sought after by his clients.



Johan Brand advises Chairmen and family heads, and guides CxOs to success. He leads the fully independent firm Johan Brand Leadership Advisory DWC-LLC.



Johan Brand has evolved a personable and analytical style, working in an engaging and bespoke manner. He prefers to operate within the highest levels of confidentiality and trust.

Professional Background

Johan Brand holds an MSc in Business Economics, an MA in Corporate Law and an MA in Private Law, all from Erasmus University Rotterdam, The Netherlands.

He started his career in commercial leadership positions with Procter & Gamble and PepsiCo in Europe.

After 9 years, in 1995, he transferred to a privately held executive search firm, Egon Zehnder. Johan Brand initially operated from Amsterdam and, since 2008, further developed his career as Senior Partner in Dubai.

At the end of 2016, he established Johan Brand Leadership Advisory DWC-LLC (‘JBLA’) as an independent, high-end leadership and corporate governance advisory firm in the GCC-Region.

Johan Brand has been granted the Professional Director Certification from Mudara Institute of Directors in the MENA-Region and he is a certified Leadership Circle Practitioner.

He is a Member of Saudi Telecom Company (stc) Nomination and Remuneration Committee; a Member of The Savola Group Board’s Nomination and Remuneration Committee; a Member of the Board’s Nomination and Remuneration Committee at ACWA Power; Chairman of the Board’s Nomination, Remuneration and Corporate Governance Committee of Nesma Co.; a Member of the Board of Nesma United Industries; and a Member of the Remuneration & Nomination Committee of Ghobash Trading & Investment Co.

Previously, he held Board and RNCG Committee memberships at Nesma Airlines and Rabya Trading & Agriculture Company.

Johan Brand was published in the Hawkamah Journal on Corporate Governance and Leadership, issue 10. The article, which you can read here, is intended to stimulate a constructive discussion around the boardroom table on the value of independent board members.

Contact Us

Johan Brand Leadership Advisory DWC-LLC
PO Box 214337
Business Center
Dubai World Central
Dubai – United Arab Emirates